Take promotional videos in Waterford for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Waterford believe those videos to be effective for their marketing?
The Awesome Benefits of Promotional Videos
You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars
Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
Your products (through demonstrations, 360-degree views, etc.).
How a service works to improve the lives of customers.
A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Promotional videos are some of the most creative, humorous, emotional, (and yes, artistic!) pieces of visual storytelling out there today. A video that goes viral can grant global exposure for a cause, brand, or product. Here are some great examples of promotional advertisements done right to feast your eyes upon!
Promotional videos are a fantastic way to target a specific audience and instantly engage them. Promo videos produced by Mission to Lars are visually stimulating, memorable and highly effective.
Because we’ve been creating compelling promotional videos for over 15 years now we know how to get to the heart of what your video needs to communicate & achieve.
So what's the big secret to effective promotional videos? It's creating content that's interesting & useful. By creating content that captivates and connects viewers emotionally you can deliver your core messages effectively.
This kind of content drives your audience to take meaningful action. And that's what we achieve for our clients time and time again.
We believe video should deliver results. That’s why we work in collaborative partnerships rather than settling for just being a supplier. We take the time to get to the root of your brand, your goals, and who you want to influence.
Our in house production team is experienced in the full spectrum of promotional video content.Our talented in house creative and production teams can deliver the full content spectrum for your brand. From high end TV ads, to short and punchy explainer animations, our team is a creative and capable production partner.
Those are just the things you can do with a promotional video in Waterford. But what about the benefits?
Outshine the competition
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.
Promotional Videos deliver the best sales pitch, every time
Humanize your brand
If you use real people within your promotional videos in Waterford, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.
Maintain eye contact
You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.
Cover your bases
On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Waterford, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP
Speak their language
For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.
Start the conversation
When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.
Film and video production is the process of creating a motion picture film. This process consists of the activities from the initial development to the final distribution stage. While the process differs from one production company to another, there are certain stages through which and video production goes. Typically, there are the pre-production, production, and the post-production stages.
Though the production stage is the occasion when the actual filming takes place, the other stages, particularly the pre-production stage, significantly influence the entire process of film and video production. The pre-production stage is concerned with the development and revising of the script. Budgeting and financing decisions are made at this stage. More time spent on planning and designing the process helps with keeping costs low during the entire course of the process. Scheduling, casting, and set construction are completed during this stage.
The production stage is when the equipment needed for filming is set up and appropriate lighting and audio devices are put in place. This is the phase of principal photography, when the actual filming takes place with the director of the film overseeing the operations. This is arguably the most critical and expensive phase of the production stage. Generally, the start of the phase of principal photography signals that the production of the film would, in all probability, be completed.
During the post-production stage, those sequences or scenes that were missed during the phase of principal photography are shot. Film editing and the addition of visual effects are done during this stage. Also, sound editing, musical scoring, and enhancing with sound effects are completed during this stage. The culmination of the entire film and video production process is when the film is distributed for marketing.
When people start looking for a firm to create their next video in Waterford, they are usually surprised by video production quotes they receive and start wondering why these costs seem so high. It is a fact that producing an outstanding video with a professional company will be a significant investment for any business. However, we are aware it is often difficult to understand the many aspects involved in those costs. Therefore, we want to give a general idea of what it is that you’re paying for, so your business can make the right decision when it comes to hiring a video production company in Waterford.
Costs Involved in the Price of a Professional Video Production in Waterford Ireland
When you hire a video production company in Waterford, you are hiring not just one person but the whole team of professionals and each member of that staff receives a payment for the job they do. Amateurs do not charge much for their work, but the experience and expertise of professionals come at a price. The technology and equipment used is also a part of the cost. To produce and edit professional films and commercials, companies in Waterford require high-quality equipment, which is expensive to buy and maintain.
Depending on the scope of your project, you may also have to pay for actors and usage rights, the right to use a certain location in Waterford, items for the set, special effects, and many others. When setting up your budget, keep in mind that even though sometimes prices might seem high, you will be paying for experience, high-quality equipment, and well-trained personnel. To get a better idea of the costs, always ask for a quote. Remember that the best companies in Waterford can manage to create great videos within your budget. It’s always beneficial to reveal what you are willing to spend so a feasible solution can be provided. Try to show them something similar to what you want so you get a better estimate. Sometimes you might even be surprised that you won’t need to spend all of your budget. Also, try to be open minded to new ideas. You’re hiring the professionals because of their experience, so don’t be afraid to listen to their suggestions.
Benefits of Hiring a Good Video Production Company in Waterford Ireland
One of the most important benefits is the return on investment a professional corporate video can provide. Even though you will have to make an investment up front, a professionally produced ad has a good chance of changing your business in no time, bringing in lots of new clients and hence more sales. Shooting and editing a corporate production takes lots of hard work, so another advantage of hiring a professional firm is that you don’t need to consume the time of any of your employees trying to produce your ad. A video production company will take care of script-writing, finding locations, hiring actors, shooting, and editing to make your project be just as you imagined it, or even better. When you decide to work with a professional firm you get to work with a team of professionals including creatives, technicians, videographers, and pretty much all personnel that might be needed. Letting the professionals create your corporate production is the best way to make your content look professional and deliver the message you need for your audience. Creating this type of audiovisual material is what they do best, so you will be in good hands.
High Quality & Affordable Video Editing & Motion Graphics Services In Ireland
Video production can be difficult to understand and coordinate sometimes. There are certain factors that you need to consider when outsourcing your production. Learning a little about each of these factors will better prepare you to communicate with video production companies as well as help you to manage your expectations of the production.
The most important part of planning video productions is identifying your real end use. Whether planning a corporate video production or commercial production, a lot of ventures are highly optimistic in this regard. Most video productions do not see broadcast. Having said that, if you actually have a budget and a campaign strategy or a true anticipated use for your production in the broadcast realm, by all means proceed as though your final product requires broadcast quality. If there is a great likelihood however that your production is to be for demo use or internet use only, be honest with your producer. This will allow for better planning and a great deal of savings with your video production service.
Quality/Resolution directly influences the quality and resolution parameters of your production. There are many resolutions available. You may also capture your production on film or in digital format. Again, being honest with yourself and your producer is very important here. Some producers, directors more so, will automatically recommend film. Film, especially 35mm, is one of the most expensive options available. While film is very lovely to look at, for most practical applications, it is indistinguishable from digital video production. Most family homes are converting to high definition televisions, but standard definition productions are still viable for the immediate future, especially for local commercial projects. Also there is a certain faux HD format known as HDV. This resolution is definitely adequate for many local productions and, with professional post work, national campaigns.
Turnaround: You must also be realistic with your turnaround expectations. Format factors into this as well. For example, editing a video for web shot on HDV tape will be much faster than editing a commercial for national broadcast shot in HD. Also the extensiveness of the production must not be underestimated. If the concept is lofty and requires a great amount of preproduction, coordination and building, your production will suffer a much longer timetable. The more prepared you are, the quicker your production will run. The more specific you are with your requirements, the more accurate your production time quote will be.
Rates: Though there is somewhat of an industry standard, rates will vary across the board. Lower bids can mean lower quality and higher bids can mean high gross gouging, but there are many exceptions. The best approach to take is to review your potential production company's previous work. If you like the quality and are happy with their approximation of a timetable for your production, then it is fair to evaluate the cost of their services against the recoupment of your investment. Most worthwhile, independent firms have their own intelligent ways of reducing cost in their productions and are happy to pass the savings onto you to build their reputation and client base.
Innovation: A video production studio needs to be innovative, not only creatively, but fiscally. Although it may be impressive to some to wave your hands in an advertising client's face and narrate an epic tale of marketing genius as you conjure up invisible images of their brand spreading throughout the global atmosphere, but finding ways to save money while saving concept and quality, that takes true skill. it may be a hassle to reassess the initial urge to follow the flashiest path of least resistance, sometimes a comparable end result can be obtained through alternative, less costly means with a little extra effort and ingenuity. An easy example of this is the use of computer graphics imaging to replicate thousands and thousands of unpaid virtual extras and potentially budget-busting sets and landscapes. But there are many, many ways to operate smarter on any production, ultimately bringing more value to the client. Video production and video production editing are intricate processes that obviously involve more than knowing your end use, quality requirements, timetables and budget constraints. Having a deeper understanding of your project goals will benefit you tremendously. Taking the extra time in the beginning will save you grief in the end. And then after considering all of the factors involved, you will be able to select the perfect video production company for your project.
Making sure that the quality of your corporate video production is vital for the success of your business. Today, corporate video production in Waterford plays a crucial role in the success of your business. Corporate videos are used to communicate with your clientele, train employees, or announce new products and product updates. However, you must ensure that the videos are of the highest quality. That’s why it’s important to hire a company that produces corporate videos.
A promotional video that tells all about the business itself is often the first investment a company makes in media production especially in Waterford . It can give orientation to potential employees as part of a recruitment video, or form an introductory step in a product demonstration video. A well-executed company profile video is a versatile corporate tool.
The Bedrock Of Our Business Is Providing Exceptional Video Editing Services
Mission to Lars, one of Ireland’s best wedding videography, cinematography had humble beginnings as a handful of home grown Irish film storytellers, videography connoisseurs who were all united in a passion for capturing life’s most precious memories in all its fullest. We aim to provide our very best work in delivering you unforgettable memories of your wedding celebrations to last a lifetime.
We are passionate in our craft, and believe that our expertise in wedding videography in Waterford and film-making will be the best choice for you. We are well aware of the importance a wedding day is so we are devoted to bringing our finest work to you.
We have a specialized team of the best Ireland wedding videographers, cinematographers, and video editors. Our videographers and Ireland wedding cinematography team have prided themselves in delivering works that are timeless, cinematic, and simplistic. All our cinematographers have experience shooting in multi-cultural environment, and also working with your wedding photographers on the day itself. We use top of the line wedding equipment to capture the best moments of your wedding day.
High Quality & Affordable Video Editing & Motion Graphics Services In Ireland
Why a Product Video for Your Ecommerce Company is Necessary
Whether you’re a new entrepreneur starting an ecommerce business for the first time, or a thriving ecommerce juggernaut launching a line of new products, you’re going to want a product video to help attract new customers to your product, give them enough confidence in your brand, and convince them to choose you over the competition. Here’s why.
What’s a Product Video?
A product video is a video that highlights your product’s features and shows it in action. Product videos help entrepreneurs easily showcase what a product can do, but what’s more, it’s actually the preferred way for your potential customers to learn more about your product, especially if there isn’t a showroom available for them to check it out in person.
That’s because online consumers have been proven to engage more with video content, and product videos in particular are known to better explain products to consumers, boost consumer confidence in your brand, and increase sales conversion rates. Just by watching a high quality product video featuring your product and its value on your website, web visitors are 73 percent more likely to buy your product!
Consumers Engage More with Video
Our eyes are naturally drawn to moving light and images, which is why video has been a captivating medium for decades. Product videos in particular are proven to capture your ecommerce customers’ attention and deliver more information than any other medium available.
That’s because consumers end up staying longer on websites with videos. Product videos on an ecommerce page contribute to an increase of pages viewed per session by 127 percent, and ecommerce companies that include product videos on their website end up seeing a lift in session duration by 340%. That increase in time spent on a site is because consumers are actually watching, resulting in two-thirds of shoppers who click on your product video watching it at least 80 percent of the way through.
This isn’t just because consumers would rather watch than read – it’s because people absorb information better through video, which is why 71 percent of consumers say product videos explain the product better.
Most important of all, having a product video is statistically proven to increase sales conversions. Online consumers consider attractive visual content as one of the most influential factors in determining whether or not they will make purchases online, and 73 percent say they’re more likely to buy a product after watching videos that explain how it works.
Aerial photography with a drone for the Waterford real estate market works very well
In the highly competitive real estate market in Waterford, aerial photography is the best method to get an attractive overview of a property by highlighting it in relation to its environment. In a more general way, having astonishing pictures is a key element for improving the quality of the sales process.
Indeed, there is nothing better than a view from above a property to promote, placing it in its context and emphasizing its advantages within its surroundings, location, proportions, orientation and the elements that are close to it (buildings, houses, roads, woods, car parks, markets, etc) as buying a property is not only about purchasing the building itself but also taking benefit of the extras in reach.
In the past, such aerial pictures could only be obtained by the use of expensive methods (helicopters or aircrafts). Only a few high standing properties could afford to record such materials as costs were quite inaccessible for most professionals of the real estate market.
While there’s no one secret formula for creating promo videos, there are certain trends we can pinpoint that the most successful and popular promo videos have in common:
They’re short. Within 60 seconds or less these videos succinctly and properly demonstrate or promote the subject matter.
They’re entertaining and/or informative.
They’re located on relevant pages like the top of the home page, a dedicated landing page, or a specific product or service page.
The Bedrock Of Our Business Is Providing Exceptional Video Editing Services
Video marketing is flooding today's social media outlets and websites.
These days almost any type of business can benefit from the production of a short video to introduce their products and services.
Consumers are 64-85% more likely to purchase a product or service that has video representation.
Studies have shown that consumers are 64-85% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.
There was once a time that attaching a picture of a product or service was enough.
While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture.
People are presented with so much information that they have to make a decision about what they take the time to read and view.
Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.
75% of business professionals watch promotional videos frequently for relevant products and services they are interested in.
At least half of the content is watched straight from YouTube. Of those that watch these online ads, half of them will end up visiting the promoted company's website.
Live action ads are also more likely to be shared through social media outlets versus text based information. It's been recently rumoured that Facebook has updated its algorithm to favour video posts above all other types of content.
A business now has the ability to reach a larger viewing audience by creating or sharing memorable or funny videos. Video ads and promotions will entice a person to an emotional response.
Most often, a person will share information they identify with the most, allowing your business free exposure to a potential clients friends, family, and followers.
The rapid growth of e-commerce has resulted in more consumers becoming comfortable with the idea of making their purchases online.
This makes it increasingly important for companies to establish an engaging and personal connection. Videos that welcome a consumer to the website gives an immediate association to the product or services.
While techniques used for promotions are constantly evolving, consumer behavior still suggests that purchases are made when personal connection has been established. It is normal for a person to feel a greater connection to another person when they have the ability to read body language. Videos bring that association to a consumers mind and allows for greater trust and confidence in a business.
Not only is personal connection established through the use of this form of media, but seeing a product in action will produce a greater faith in its capabilities.
The use of eye catching visual media will help a buyer feel more confident in their purchase. This brings trust and credibility to a company's website and products.
Waterford Corporate Video Production | Ireland Video Production Company
Waterford Corporate Video Production | Ireland Video Production Company