Take promotional videos in Wicklow for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Wicklow believe those videos to be effective for their marketing?
The Awesome Benefits of Promotional Videos
You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars
Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
Your products (through demonstrations, 360-degree views, etc.).
How a service works to improve the lives of customers.
A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Why are Promotional, Brand & Explainer Videos So Popular?
They’re popular because they work. Promotional, brand & explainer videos boost online visibility, build brand awareness and improve conversions and sales… They do so much, that it will be best if we break it down point by point. Let’s start with those:
• They will boost your online visibility!
Having promotional video embedded on your website encourages your audience to stay longer. Heck, videos are so fun to watch that your audience will play every single one they find!
And you’ll make the most of it: Search engines like Google measure the time that your audience spends on your website. More time = More interesting to people, and they’ll reward this by ranking your website higher in the searches.
• Explainer videos build brand awareness
A great brand marketing video is completely customized to fit your brand’s communications: It uses your brand’s colors to build brand awareness, because they’ll help your viewers identify that you are the one behind the sales video.
• They improve conversions and sales
Promotional videos boost conversions by 20% on average, especially if you embed your video above the fold on your homepage.
• Your viewers will take action
It’s easy to make your viewers take action in any direction you want. Sales videos are so captivating, that just by adding a call to action to your video, you can help them subscribe to your newsletter, fulfill a form, download a specific material, etc.
• Increase shareability
People love to share fun, interesting information to their peers. And videos are the most shared kind of content on the internet!
• Get the most out of visual and verbal learning
When you combine visual and verbal learning, you create a highly effective combo that increases the communicational power of your content. This is why videos are so useful, and explainer videos merge all of that with charming visuals and a clear message, which have a strong effect on the human brain.
• Adapt to the mobile logic
In the past few years, there has been a huge rise of mobile video views, and it’s expected to grow even more very soon. Through their phones, your audience is connected 24/7, and they’re eager to consume information all the time. Videos adapt to mobile screens a lot better than text, and it’s the preferred medium for most users.
Every one of these reasons explain why promotional videos are so popular, and will get more and more popular in the future.
Those are just the things you can do with a promotional video in Wicklow . But what about the benefits?
Outshine the competition
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.
Promotional Videos deliver the best sales pitch, every time
Humanize your brand
If you use real people within your promotional videos in Wicklow , you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.
Maintain eye contact
You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.
Cover your bases
On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Wicklow , it’s still a sizeable enough chunk to inspire you to get video on your site ASAP
Speak their language
For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.
Start the conversation
When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.
We Seamlessly Connect Our Pre-production & Video Production Services in Ireland for Proven Results
Whatever your budget, video production, corporate video, brand identity video, documentary, short film, event, presentation, or just your own unique vision:
Mission to Lars will ensure you get the best video production results possible.
Video Pre-production Services
Video 'Pre-Production' is essentially any preparation that takes place before a video is shot.
Shooting video is usually the most expensive part of the entire process, so preparing for a video shoot is critically important to the eventual success of the shoot.
Being clear on what the video is going to look and sound like is crucial and things such as scripts, shot lists, and storyboards are all equally important parts of the preparation.
Consulting with Mission to Lars at the pre-production stage ensures that customers get the most out of a shoot.
When people start looking for a firm to create their next video in Wicklow , they are usually surprised by video production quotes they receive and start wondering why these costs seem so high. It is a fact that producing an outstanding video with a professional company will be a significant investment for any business. However, we are aware it is often difficult to understand the many aspects involved in those costs. Therefore, we want to give a general idea of what it is that you’re paying for, so your business can make the right decision when it comes to hiring a video production company in Wicklow .
Costs Involved in the Price of a Professional Video Production in Wicklow Ireland
When you hire a video production company in Wicklow , you are hiring not just one person but the whole team of professionals and each member of that staff receives a payment for the job they do. Amateurs do not charge much for their work, but the experience and expertise of professionals come at a price. The technology and equipment used is also a part of the cost. To produce and edit professional films and commercials, companies in Wicklow require high-quality equipment, which is expensive to buy and maintain.
Depending on the scope of your project, you may also have to pay for actors and usage rights, the right to use a certain location in Wicklow , items for the set, special effects, and many others. When setting up your budget, keep in mind that even though sometimes prices might seem high, you will be paying for experience, high-quality equipment, and well-trained personnel. To get a better idea of the costs, always ask for a quote. Remember that the best companies in Wicklow can manage to create great videos within your budget. It’s always beneficial to reveal what you are willing to spend so a feasible solution can be provided. Try to show them something similar to what you want so you get a better estimate. Sometimes you might even be surprised that you won’t need to spend all of your budget. Also, try to be open minded to new ideas. You’re hiring the professionals because of their experience, so don’t be afraid to listen to their suggestions.
Benefits of Hiring a Good Video Production Company in Wicklow Ireland
One of the most important benefits is the return on investment a professional corporate video can provide. Even though you will have to make an investment up front, a professionally produced ad has a good chance of changing your business in no time, bringing in lots of new clients and hence more sales. Shooting and editing a corporate production takes lots of hard work, so another advantage of hiring a professional firm is that you don’t need to consume the time of any of your employees trying to produce your ad. A video production company will take care of script-writing, finding locations, hiring actors, shooting, and editing to make your project be just as you imagined it, or even better. When you decide to work with a professional firm you get to work with a team of professionals including creatives, technicians, videographers, and pretty much all personnel that might be needed. Letting the professionals create your corporate production is the best way to make your content look professional and deliver the message you need for your audience. Creating this type of audiovisual material is what they do best, so you will be in good hands.
Promotional videos are some of the most creative, humorous, emotional, (and yes, artistic!) pieces of visual storytelling out there today. A video that goes viral can grant global exposure for a cause, brand, or product. Here are some great examples of promotional advertisements done right to feast your eyes upon!
Promotional videos are a fantastic way to target a specific audience and instantly engage them. Promo videos produced by Mission to Lars are visually stimulating, memorable and highly effective.
Because we’ve been creating compelling promotional videos for over 15 years now we know how to get to the heart of what your video needs to communicate & achieve.
So what's the big secret to effective promotional videos? It's creating content that's interesting & useful. By creating content that captivates and connects viewers emotionally you can deliver your core messages effectively.
This kind of content drives your audience to take meaningful action. And that's what we achieve for our clients time and time again.
We believe video should deliver results. That’s why we work in collaborative partnerships rather than settling for just being a supplier. We take the time to get to the root of your brand, your goals, and who you want to influence.
Our in house production team is experienced in the full spectrum of promotional video content.Our talented in house creative and production teams can deliver the full content spectrum for your brand. From high end TV ads, to short and punchy explainer animations, our team is a creative and capable production partner.
Making sure that the quality of your corporate video production is vital for the success of your business. Today, corporate video production in Wicklow plays a crucial role in the success of your business. Corporate videos are used to communicate with your clientele, train employees, or announce new products and product updates. However, you must ensure that the videos are of the highest quality. That’s why it’s important to hire a company that produces corporate videos.
A promotional video that tells all about the business itself is often the first investment a company makes in media production especially in Wicklow . It can give orientation to potential employees as part of a recruitment video, or form an introductory step in a product demonstration video. A well-executed company profile video is a versatile corporate tool.
The Bedrock Of Our Business Is Providing Exceptional Video Editing Services
Mission to Lars, one of Ireland’s best wedding videography, cinematography had humble beginnings as a handful of home grown Irish film storytellers, videography connoisseurs who were all united in a passion for capturing life’s most precious memories in all its fullest. We aim to provide our very best work in delivering you unforgettable memories of your wedding celebrations to last a lifetime.
We are passionate in our craft, and believe that our expertise in wedding videography in Wicklow and film-making will be the best choice for you. We are well aware of the importance a wedding day is so we are devoted to bringing our finest work to you.
We have a specialized team of the best Ireland wedding videographers, cinematographers, and video editors. Our videographers and Ireland wedding cinematography team have prided themselves in delivering works that are timeless, cinematic, and simplistic. All our cinematographers have experience shooting in multi-cultural environment, and also working with your wedding photographers on the day itself. We use top of the line wedding equipment to capture the best moments of your wedding day.
Promotional Video Creates Advantages You Won’t Find Anywhere Else
Technology has come down right to our doorstep. A few decades ago, only the rich could afford to buy a computer and even less people could use one. Presently technological innovations have invaded every aspect of our lives. The internet, in particular, has had unprecedented impact on our day to day activities be it communication, business transactions, education and a host of many other areas. One of the areas in which the internet has had a lot impact is media. The media is moving away from conventional areas such as television and radios.
Nowadays the internet has become a place to showcase your media and to enjoy what other people have created. Web video production is the emergence of the internet as a global media center where information can be shared with millions of people within seconds. Web videos are short video clips that are posted on the internet by individuals, groups, businesses or companies for a particular purpose. There are various online video hosts on which individual or business videos can be posted usually at no cost. Some of the most famous web video hosts today are YouTube and Vimeo. The videos can also be posted on social sites like Facebook, on a blog or on a specific website. Web video production is different from the conventional type of video production for music and movies. This is because it requires very simple equipment to shoot the video.
However, it is vital to create a quality video especially if it is for advertisement purposes. The following are some factors to take into consideration when creating a video.
a) Length- Most online users have very short attention spans and will most probably not have the patience to sit through a long video. So keep your video clip short at maximum it should not go beyond five minutes.
b) Script- Most people never put effort into the words said during the clip. Before shooting the clip, sit down and plan what you are going to say. If it is a business video plan, the entire scene and rehearse it. It is best you write down word for word the entire script.
c) Shooting equipment- If you are planning to use the clip for advertisement then go for a proper camera. It does not have to be a Hollywood type camera, just something simple that is not a phone camera.
d) Lighting and sound- Prepare the location of the shooting. Ensure that the lighting is uniform and appropriate for the scene. For the sound, ensure that there is no echo and that the sound quality in all the scenes in the same clip is the same.
e) Where to post it- once you complete creating the clip, edit it and then post it on an online location where many people will see it. This can be YouTube, Facebook or your blog. Once you post your video, it is good to follow its progress. If it is not receiving enough views, then you may want to change the keywords used to name it. Web video production is rapidly growing to be a valuable and cheap communication and advertising tool.
Aerial photography with a drone for the Wicklow real estate market works very well
In the highly competitive real estate market in Wicklow , aerial photography is the best method to get an attractive overview of a property by highlighting it in relation to its environment. In a more general way, having astonishing pictures is a key element for improving the quality of the sales process.
Indeed, there is nothing better than a view from above a property to promote, placing it in its context and emphasizing its advantages within its surroundings, location, proportions, orientation and the elements that are close to it (buildings, houses, roads, woods, car parks, markets, etc) as buying a property is not only about purchasing the building itself but also taking benefit of the extras in reach.
In the past, such aerial pictures could only be obtained by the use of expensive methods (helicopters or aircrafts). Only a few high standing properties could afford to record such materials as costs were quite inaccessible for most professionals of the real estate market.
While there’s no one secret formula for creating promo videos, there are certain trends we can pinpoint that the most successful and popular promo videos have in common:
They’re short. Within 60 seconds or less these videos succinctly and properly demonstrate or promote the subject matter.
They’re entertaining and/or informative.
They’re located on relevant pages like the top of the home page, a dedicated landing page, or a specific product or service page.
Promotional Video Production
Well-crafted videos are a flexible form of media, and are being used by progressive businesses for a variety of purposes. These include:
• Recruitment of new employees
• Promoting “corporate culture” to keep present employees sold on their company
• Company “promo” videos, telling the history of the business
• Employee or management training and conferences
• Marketing videos for your products or brand
When the company is ready to expand, the Human Resources Manager may need to implement a recruiting drive. An experienced video production team will work to understand exactly what the company needs. It could be an upbeat message targeting young graduates ambitious of success, or an informative mini documentary appealing to specialized experts.
In some competitive industries, keeping the right employees is just as important as recruiting new ones. Regular in-house corporate videos that give affirming reports on the company’s activities and promotional opportunities build team spirit and a sense of community for current employees. For this purpose and audience, an entertaining video that uses appropriate humor may work best, depending on the industry.
Corporate videos are mostly used for marketing. The target audience is new and repeat customers, the purpose is to create demand, and the result desired is increased sales and revenue.
Wicklow Corporate Video Production | Ireland Video Production Company
Wicklow Corporate Video Production | Ireland Video Production Company