Take promotional videos in Waterford for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Waterford believe those videos to be effective for their marketing?
The Awesome Benefits of Promotional Videos
You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars
Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
Your products (through demonstrations, 360-degree views, etc.).
How a service works to improve the lives of customers.
A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Film and video production is the process of creating a motion picture film. This process consists of the activities from the initial development to the final distribution stage. While the process differs from one production company to another, there are certain stages through which and video production goes. Typically, there are the pre-production, production, and the post-production stages.
Though the production stage is the occasion when the actual filming takes place, the other stages, particularly the pre-production stage, significantly influence the entire process of film and video production. The pre-production stage is concerned with the development and revising of the script. Budgeting and financing decisions are made at this stage. More time spent on planning and designing the process helps with keeping costs low during the entire course of the process. Scheduling, casting, and set construction are completed during this stage.
The production stage is when the equipment needed for filming is set up and appropriate lighting and audio devices are put in place. This is the phase of principal photography, when the actual filming takes place with the director of the film overseeing the operations. This is arguably the most critical and expensive phase of the production stage. Generally, the start of the phase of principal photography signals that the production of the film would, in all probability, be completed.
During the post-production stage, those sequences or scenes that were missed during the phase of principal photography are shot. Film editing and the addition of visual effects are done during this stage. Also, sound editing, musical scoring, and enhancing with sound effects are completed during this stage. The culmination of the entire film and video production process is when the film is distributed for marketing.
Those are just the things you can do with a promotional video in Waterford. But what about the benefits?
Outshine the competition
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.
Promotional Videos deliver the best sales pitch, every time
Humanize your brand
If you use real people within your promotional videos in Waterford, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.
Maintain eye contact
You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.
Cover your bases
On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Waterford, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP
Speak their language
For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.
Start the conversation
When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.
Why a Product Video for Your Ecommerce Company is Necessary
Whether you’re a new entrepreneur starting an ecommerce business for the first time, or a thriving ecommerce juggernaut launching a line of new products, you’re going to want a product video to help attract new customers to your product, give them enough confidence in your brand, and convince them to choose you over the competition. Here’s why.
What’s a Product Video?
A product video is a video that highlights your product’s features and shows it in action. Product videos help entrepreneurs easily showcase what a product can do, but what’s more, it’s actually the preferred way for your potential customers to learn more about your product, especially if there isn’t a showroom available for them to check it out in person.
That’s because online consumers have been proven to engage more with video content, and product videos in particular are known to better explain products to consumers, boost consumer confidence in your brand, and increase sales conversion rates. Just by watching a high quality product video featuring your product and its value on your website, web visitors are 73 percent more likely to buy your product!
Consumers Engage More with Video
Our eyes are naturally drawn to moving light and images, which is why video has been a captivating medium for decades. Product videos in particular are proven to capture your ecommerce customers’ attention and deliver more information than any other medium available.
That’s because consumers end up staying longer on websites with videos. Product videos on an ecommerce page contribute to an increase of pages viewed per session by 127 percent, and ecommerce companies that include product videos on their website end up seeing a lift in session duration by 340%. That increase in time spent on a site is because consumers are actually watching, resulting in two-thirds of shoppers who click on your product video watching it at least 80 percent of the way through.
This isn’t just because consumers would rather watch than read – it’s because people absorb information better through video, which is why 71 percent of consumers say product videos explain the product better.
Most important of all, having a product video is statistically proven to increase sales conversions. Online consumers consider attractive visual content as one of the most influential factors in determining whether or not they will make purchases online, and 73 percent say they’re more likely to buy a product after watching videos that explain how it works.
When people start looking for a firm to create their next video in Waterford, they are usually surprised by video production quotes they receive and start wondering why these costs seem so high. It is a fact that producing an outstanding video with a professional company will be a significant investment for any business. However, we are aware it is often difficult to understand the many aspects involved in those costs. Therefore, we want to give a general idea of what it is that you’re paying for, so your business can make the right decision when it comes to hiring a video production company in Waterford.
Costs Involved in the Price of a Professional Video Production in Waterford Ireland
When you hire a video production company in Waterford, you are hiring not just one person but the whole team of professionals and each member of that staff receives a payment for the job they do. Amateurs do not charge much for their work, but the experience and expertise of professionals come at a price. The technology and equipment used is also a part of the cost. To produce and edit professional films and commercials, companies in Waterford require high-quality equipment, which is expensive to buy and maintain.
Depending on the scope of your project, you may also have to pay for actors and usage rights, the right to use a certain location in Waterford, items for the set, special effects, and many others. When setting up your budget, keep in mind that even though sometimes prices might seem high, you will be paying for experience, high-quality equipment, and well-trained personnel. To get a better idea of the costs, always ask for a quote. Remember that the best companies in Waterford can manage to create great videos within your budget. It’s always beneficial to reveal what you are willing to spend so a feasible solution can be provided. Try to show them something similar to what you want so you get a better estimate. Sometimes you might even be surprised that you won’t need to spend all of your budget. Also, try to be open minded to new ideas. You’re hiring the professionals because of their experience, so don’t be afraid to listen to their suggestions.
Benefits of Hiring a Good Video Production Company in Waterford Ireland
One of the most important benefits is the return on investment a professional corporate video can provide. Even though you will have to make an investment up front, a professionally produced ad has a good chance of changing your business in no time, bringing in lots of new clients and hence more sales. Shooting and editing a corporate production takes lots of hard work, so another advantage of hiring a professional firm is that you don’t need to consume the time of any of your employees trying to produce your ad. A video production company will take care of script-writing, finding locations, hiring actors, shooting, and editing to make your project be just as you imagined it, or even better. When you decide to work with a professional firm you get to work with a team of professionals including creatives, technicians, videographers, and pretty much all personnel that might be needed. Letting the professionals create your corporate production is the best way to make your content look professional and deliver the message you need for your audience. Creating this type of audiovisual material is what they do best, so you will be in good hands.
Our promotional video production services ensure that your brand and product is represented in the best possible light.
3 Reasons Why You Need a Corporate Video Production Strategy
When it comes to a solid corporate video production strategy, you have to cover all of your bases. You can’t just write good content on a blog anymore. You have to go above and beyond when it comes to creating amazing content. This means taking your message and spreading it in different ways. Video is an especially important avenue to take your content down. Here are some important reasons why you need to incorporate amazing corporate video production into your online marketing campaign.
1. Everyone Likes to Consume Information Differently
There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives. No matter what you sell, your basic content creation goals will all boil down to educating a targeted audience.
When you just write content on your blog, you are only catering to read-write learners. By creating corporate video content, you will also be catering to visual and auditory learners. If your videos include easy instructions that people can follow along with, you can even tap into the kinesthetic learners who like a more hands-on approach to learning.
By incorporating corporate video productions into your content, you will attract content consumers who love video. You can even get the best of different worlds by transcribing your video in text beneath the video on a blog post. This will give read-write learners something to enjoy and help with the search engine optimization of the page accompanying the video. You could also scrape the audio portion of your video and turn that into a downloadable MP3 or podcast for iTunes for auditory-only learners.
2. Google Loves Video
It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn’t convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well. Imagine, for example, if a business that sold tires ranked as the #3 or #4 result for how to change a tire with a helpful video.
3. Video Is Easy to Share
Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your amazing corporate videos on their blog, Facebook page, or other social media account. This means that if you create a great message with your video, you don’t have to make it your life’s mission to share the video. After a little promotion by your business, you could have others promoting it for you! You can see the many ways that video can be shared in this post on top 10 ways to embed video into a web page.
The Best Part About Corporate Video
What’s the best part about corporate video production? If you’re not a fan of writing content, then creating videos for your business could be a great alternative.
Making sure that the quality of your corporate video production is vital for the success of your business. Today, corporate video production in Waterford plays a crucial role in the success of your business. Corporate videos are used to communicate with your clientele, train employees, or announce new products and product updates. However, you must ensure that the videos are of the highest quality. That’s why it’s important to hire a company that produces corporate videos.
A promotional video that tells all about the business itself is often the first investment a company makes in media production especially in Waterford . It can give orientation to potential employees as part of a recruitment video, or form an introductory step in a product demonstration video. A well-executed company profile video is a versatile corporate tool.
The Bedrock Of Our Business Is Providing Exceptional Video Editing Services
Mission to Lars, one of Ireland’s best wedding videography, cinematography had humble beginnings as a handful of home grown Irish film storytellers, videography connoisseurs who were all united in a passion for capturing life’s most precious memories in all its fullest. We aim to provide our very best work in delivering you unforgettable memories of your wedding celebrations to last a lifetime.
We are passionate in our craft, and believe that our expertise in wedding videography in Waterford and film-making will be the best choice for you. We are well aware of the importance a wedding day is so we are devoted to bringing our finest work to you.
We have a specialized team of the best Ireland wedding videographers, cinematographers, and video editors. Our videographers and Ireland wedding cinematography team have prided themselves in delivering works that are timeless, cinematic, and simplistic. All our cinematographers have experience shooting in multi-cultural environment, and also working with your wedding photographers on the day itself. We use top of the line wedding equipment to capture the best moments of your wedding day.
Product Videos for Ecommerce Companys are Necessary
Choosing a Video Production Company in Ireland
If you are looking for a quality video product, then the best solution is to find a video production company to assist. There are many companies capable of producing flashy products with little substance.
Look for a company with the following attributes:
A focus on Story rather than technical aspects
A care for Longevity - your video should have a lifespan that does not become redundant for a reasonable amount of time
The ability to produce a viable solution for you Within your Budget
The Flexibility to include you in as much or as little of the creative process as you desire
Importance placed on Completion rather than Perfection
Engaging a media company to create your video product should be a fun and rewarding experience. A quality production house will empower you to be involved at any stage of the creative process. Making a video after all is not rocket science, but it is an art form that involves a good degree of skill from a professional production company.
Many videos do not achieve the purpose they were created for. Even worse, a poorly made video may reflect very badly on an individual or a company. This is why preparation is vital.
Planning is without a doubt the most important aspect of video production. Invest in pre-production and you will reap the benefits in the quality of the final product. In pre-production, a good media company will listen to your objectives and develop a concept that achieves them.
Working with a production company to make your video come to life on screen can be a very rewarding experience. The most important role of a media professional is to achieve "Completion" not "Perfection". This means that there is enough footage created during the production stage to appropriately cover the context of the story in order for an editor to complete the video. An incomplete shoot can result in an incomplete product.
It’s not over yet! In fact, it’s just beginning to get interesting. Much of the process involved in the creative media industry is invisible to the client until the post-production stage. The question to ask the producer now is if you can be involved in the edit. Many editors require a 'closed edit suite'. This means that the client is not allowed to see the footage until it is edited for viewing. Ask if the production company runs 'open edit suites' so you can be involved in the editing process.
Creating video is labour intensive work, and a good media company will take the time to inform you of changes that can be made easily and without cost, as well as those that may stretch outside your budget.
Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful.
Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.
Aerial photography with a drone for the Waterford real estate market works very well
In the highly competitive real estate market in Waterford, aerial photography is the best method to get an attractive overview of a property by highlighting it in relation to its environment. In a more general way, having astonishing pictures is a key element for improving the quality of the sales process.
Indeed, there is nothing better than a view from above a property to promote, placing it in its context and emphasizing its advantages within its surroundings, location, proportions, orientation and the elements that are close to it (buildings, houses, roads, woods, car parks, markets, etc) as buying a property is not only about purchasing the building itself but also taking benefit of the extras in reach.
In the past, such aerial pictures could only be obtained by the use of expensive methods (helicopters or aircrafts). Only a few high standing properties could afford to record such materials as costs were quite inaccessible for most professionals of the real estate market.
While there’s no one secret formula for creating promo videos, there are certain trends we can pinpoint that the most successful and popular promo videos have in common:
They’re short. Within 60 seconds or less these videos succinctly and properly demonstrate or promote the subject matter.
They’re entertaining and/or informative.
They’re located on relevant pages like the top of the home page, a dedicated landing page, or a specific product or service page.
Product Videos for Ecommerce Companys are Necessary
Well-crafted videos are a flexible form of media, and are being used by progressive businesses for a variety of purposes. These include:
• Recruitment of new employees
• Promoting “corporate culture” to keep present employees sold on their company
• Company “promo” videos, telling the history of the business
• Employee or management training and conferences
• Marketing videos for your products or brand
When the company is ready to expand, the Human Resources Manager may need to implement a recruiting drive. An experienced video production team will work to understand exactly what the company needs. It could be an upbeat message targeting young graduates ambitious of success, or an informative mini documentary appealing to specialized experts.
In some competitive industries, keeping the right employees is just as important as recruiting new ones. Regular in-house corporate videos that give affirming reports on the company’s activities and promotional opportunities build team spirit and a sense of community for current employees. For this purpose and audience, an entertaining video that uses appropriate humor may work best, depending on the industry.
Corporate videos are mostly used for marketing. The target audience is new and repeat customers, the purpose is to create demand, and the result desired is increased sales and revenue.
Waterford Corporate Video Production | Ireland Video Production Company
Waterford Corporate Video Production | Ireland Video Production Company