Take promotional videos in Kilkenny for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Kilkenny believe those videos to be effective for their marketing?
The Awesome Benefits of Promotional Videos
You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars
- Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
- Your products (through demonstrations, 360-degree views, etc.).
- How a service works to improve the lives of customers.
- A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Those are just the things you can do with a promotional video in Kilkenny. But what about the benefits?
Outshine the competition
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.
Promotional Videos deliver the best sales pitch, every time
Humanize your brand
If you use real people within your promotional videos in Kilkenny, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.
Maintain eye contact
You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.
Cover your bases
On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Kilkenny, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP
Speak their language
For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.
Start the conversation
When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.Video marketing gives you unique capabilities and advantages to better connect with visitors and turn them into customers. Keep reading to find out 7 important reasons why you should use it to promote your business. Integrating video marketing into your online strategy won’t just make you hip with the times. It offers important advantages you don’t get from written content. Video helps you make a memorable, human connection with your viewers. You can use it to show visitors you’re more than just another faceless online operation and relate to them on an emotional level. This pays off in the form of more reach, credibility, and business than sticking to written content alone. A Wider Reach One of the most important benefits of using video marketing is expanded reach. Video marketing gives you access to free, enormous traffic sources like YouTube, Daily Motion, and Vimeo. It’s one of the most cost-effective ways to get the word out about your business. It’s simple for users to embed videos you produce into their websites and share them through email or social media. And users are far more willing to share video content than text-based content alone. Bring Customer Testimonials to Life Displaying customer testimonials is crucial to bolster your credibility and increase the likelihood of visitors becoming customers. Smart, strategic testimonials persuade visitors to do business with you better than you ever could on your own. Video testimonials are also a lot more personable than their written counterparts. Inject Personality into Your Marketing Messages Video is one of the best ways to inject your personality into your marketing messages, build trust, and connect with viewers on an emotional level. A lot of written copy comes off as boring and sterile. It’s about as exciting as watching paint dry. And then you get marketers who take it to the extreme, hyping and highlighting everything in capital letters… and completely turning off visitors in the process. Your visitors want to do business with someone they know, like, and trust. Even if you’re a genuine business offering a great product, hiding behind a corporate logo and anonymous web copy makes you blend in with mediocre competitors. More Memorable Than Written Content Do you remember the last Google AdWords ad that popped up in your web browser? No? Me neither. We’re exposed to thousands of marketing messages online every day. Most of them don’t even register. Internet users are becoming increasingly “blind” to banner ads; our minds ignore them on a subconscious level. Even if text-based content manages to catch our attention, it’s highly unlikely we’ll remember it for long or act on it. This isn’t the case with commercial video. We can ignore written copy, but we can’t ignore video. Your users are much more likely to remember and respond to videos than written content. A SEO Boost Video appears in 70% of the top 100 search results listings, so using video to promote your business creates huge SEO advantages. Search engines like Google are rewarding video producers with free traffic and streams of qualified visitors that can turn into customers. It makes sense that search engines hold videos in such high regard. Chances are good that there are already mountains of articles, whitepapers, and blog posts covering your niche. Competition is fierce to rank well for that type of content. There’s more room to create a video that hits the first page of the search rankings, though it’s becoming increasingly difficult as more businesses embrace video. Increased Customer Satisfaction and Fewer Returns Marketing online presents unique challenges: visitors aren’t always able to see how your product works, they can’t feel it with their own hands, and, if you’re selling apparel, they can’t try it on beforehand. Using video can help you overcome those challenges and convert more visitors into buyers. You can show your product or service in use instead of telling users about how it works. It’s easier for users to visualize what you’re selling and how using it could help them. Users don’t have to decipher written content to figure out how your product works; they can just sit back and watch while you show it to them.
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