Take promotional videos in Waterford for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Waterford believe those videos to be effective for their marketing?
The Awesome Benefits of Promotional Videos
You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars
Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
Your products (through demonstrations, 360-degree views, etc.).
How a service works to improve the lives of customers.
A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Why is Corporate Video Production in Ireland so Important in Business?
Many businesses have yet to realize how video production plays a significant role in the corporate world. For instance, corporate video production in Ireland endeavors are an essential part of communicating with your clients or customers, employee training, new product or service announcements, and product or service updates. Therefore, you have to ensure that your videos are of the highest quality as the success of your business relies on this factor. Consequently, it is so important that you hire a company that has the experience and expertise required to produce high-quality corporate videos.
A Target Audience of Visual Learners
Today’s consumer audience is no longer comprised of auditory learners. However, while they are primarily visual learners, no two individuals process information in the identical manner. Based on recent statistics, we know that consumers remember 10% of what is heard and 20% of what is seen, yet they remember about 50% of what is heard and seen. Ironically, there are still dozens of businesses today that fail to see the benefits of corporate video production.
The Impact on Your Business
Digital technology is leveling the playing field in business today. It is cost-effective and readily accessible. The business owner or corporate executive who has a message to deliver and knows the audience he or she wants to deliver it to will be able to capture more market share by being a little more savvy than his or her competitors. If you’re still reluctant about incorporating videos in to your business operations and marketing strategies, here are 8 key reasons to consider using this valuable business tool:
• Videos are extremely versatile when it comes to promoting your company and the products or services you offer.
• Videos are more cost-effective and much easier to produce than ever before.
• Videos can enhance your company image by sharing more about you and your company’s personality.
• Videos encourage sharing more than text, especially where different social media channels are concerned.
• Videos engage your target audience up to 250% more.
• Videos generate more visibility and exposure by building a stronger offline and online corporate presence.
• Videos make it easier to get your point across and provide valuable information.
• Videos promote creative genius by using graphics and images to create interest in your company and the products or services you have to offer.
The bottom line is that corporate video production services in Ireland can be a useful tool for announcing new products or services, communicating with clients or customers, training employees, and updating product or service information. If you have been searching for the right service, it is essential to look at the experience and quality of videos that the company has developed over the years. It is best to work with a company that has prior experience working with similar industries as your own business. It will help them customize and develop the right video for your requirements.
Those are just the things you can do with a promotional video in Waterford. But what about the benefits?
Outshine the competition
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.
Promotional Videos deliver the best sales pitch, every time
Humanize your brand
If you use real people within your promotional videos in Waterford, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.
Maintain eye contact
You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.
Cover your bases
On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Waterford, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP
Speak their language
For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.
Start the conversation
When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.
What Are Explainer Videos, and Why Are They So Popular
There are many marketing tools that have been growing strong in the last few years. Some of them are actually useful, and some others are only popular.
Few of them get the whole combo: In this group you’ll find explainer videos, which are popular and super effective! But, what exactly is an animated explainer video?
Explainer videos are short videos that explain a business idea in less than 90 seconds. They’re interesting and straightforward –with the help of a clear message and attractive visuals, these types of videos quickly grab the audience’s attention.
An explainer video is informative and educational: it communicates what your company offers, how it’ll help your customers with their specific problems and why the product or service your company offers is the best alternative!
And it does all of that it in just a few seconds.
• Explainer videos are short: Just like in this example, a good explainer video must deliver a business idea in just a few seconds –specifically, in 90 seconds or less.
• They’re simple: They communicate a message in a simple and concise way
• They use animated characters: With the use of animated characters, explainer videos have a good dose of humor and personality.
• Meet the audience’s needs: With explainer videos, the most important thing is to focus on the audience and their problems, so they can feel that you’re directing your message to them, and feel identified with your company.
• They generate brand recognition: By representing your company in every second of the video, using your brand colors and overall spirit.
All of these characteristics together is what makes an explainer video stand out from the rest. 95% of people have watched an explainer video to learn more about a product or service –that’s almost everyone!
When people start looking for a firm to create their next video in Waterford, they are usually surprised by video production quotes they receive and start wondering why these costs seem so high. It is a fact that producing an outstanding video with a professional company will be a significant investment for any business. However, we are aware it is often difficult to understand the many aspects involved in those costs. Therefore, we want to give a general idea of what it is that you’re paying for, so your business can make the right decision when it comes to hiring a video production company in Waterford.
Costs Involved in the Price of a Professional Video Production in Waterford Ireland
When you hire a video production company in Waterford, you are hiring not just one person but the whole team of professionals and each member of that staff receives a payment for the job they do. Amateurs do not charge much for their work, but the experience and expertise of professionals come at a price. The technology and equipment used is also a part of the cost. To produce and edit professional films and commercials, companies in Waterford require high-quality equipment, which is expensive to buy and maintain.
Depending on the scope of your project, you may also have to pay for actors and usage rights, the right to use a certain location in Waterford, items for the set, special effects, and many others. When setting up your budget, keep in mind that even though sometimes prices might seem high, you will be paying for experience, high-quality equipment, and well-trained personnel. To get a better idea of the costs, always ask for a quote. Remember that the best companies in Waterford can manage to create great videos within your budget. It’s always beneficial to reveal what you are willing to spend so a feasible solution can be provided. Try to show them something similar to what you want so you get a better estimate. Sometimes you might even be surprised that you won’t need to spend all of your budget. Also, try to be open minded to new ideas. You’re hiring the professionals because of their experience, so don’t be afraid to listen to their suggestions.
Benefits of Hiring a Good Video Production Company in Waterford Ireland
One of the most important benefits is the return on investment a professional corporate video can provide. Even though you will have to make an investment up front, a professionally produced ad has a good chance of changing your business in no time, bringing in lots of new clients and hence more sales. Shooting and editing a corporate production takes lots of hard work, so another advantage of hiring a professional firm is that you don’t need to consume the time of any of your employees trying to produce your ad. A video production company will take care of script-writing, finding locations, hiring actors, shooting, and editing to make your project be just as you imagined it, or even better. When you decide to work with a professional firm you get to work with a team of professionals including creatives, technicians, videographers, and pretty much all personnel that might be needed. Letting the professionals create your corporate production is the best way to make your content look professional and deliver the message you need for your audience. Creating this type of audiovisual material is what they do best, so you will be in good hands.
Drone Videos are Increasingly Popular
Well-crafted videos are a flexible form of media, and are being used by progressive businesses for a variety of purposes. These include:
• Recruitment of new employees
• Promoting “corporate culture” to keep present employees sold on their company
• Company “promo” videos, telling the history of the business
• Employee or management training and conferences
• Marketing videos for your products or brand
When the company is ready to expand, the Human Resources Manager may need to implement a recruiting drive. An experienced video production team will work to understand exactly what the company needs. It could be an upbeat message targeting young graduates ambitious of success, or an informative mini documentary appealing to specialized experts.
In some competitive industries, keeping the right employees is just as important as recruiting new ones. Regular in-house corporate videos that give affirming reports on the company’s activities and promotional opportunities build team spirit and a sense of community for current employees. For this purpose and audience, an entertaining video that uses appropriate humor may work best, depending on the industry.
Corporate videos are mostly used for marketing. The target audience is new and repeat customers, the purpose is to create demand, and the result desired is increased sales and revenue.
Making sure that the quality of your corporate video production is vital for the success of your business. Today, corporate video production in Waterford plays a crucial role in the success of your business. Corporate videos are used to communicate with your clientele, train employees, or announce new products and product updates. However, you must ensure that the videos are of the highest quality. That’s why it’s important to hire a company that produces corporate videos.
A promotional video that tells all about the business itself is often the first investment a company makes in media production especially in Waterford . It can give orientation to potential employees as part of a recruitment video, or form an introductory step in a product demonstration video. A well-executed company profile video is a versatile corporate tool.
The Bedrock Of Our Business Is Providing Exceptional Video Editing Services
Mission to Lars, one of Ireland’s best wedding videography, cinematography had humble beginnings as a handful of home grown Irish film storytellers, videography connoisseurs who were all united in a passion for capturing life’s most precious memories in all its fullest. We aim to provide our very best work in delivering you unforgettable memories of your wedding celebrations to last a lifetime.
We are passionate in our craft, and believe that our expertise in wedding videography in Waterford and film-making will be the best choice for you. We are well aware of the importance a wedding day is so we are devoted to bringing our finest work to you.
We have a specialized team of the best Ireland wedding videographers, cinematographers, and video editors. Our videographers and Ireland wedding cinematography team have prided themselves in delivering works that are timeless, cinematic, and simplistic. All our cinematographers have experience shooting in multi-cultural environment, and also working with your wedding photographers on the day itself. We use top of the line wedding equipment to capture the best moments of your wedding day.
Our promotional video production services ensure that your brand and product is represented in the best possible light.
3 Reasons Why You Need a Corporate Video Production Strategy
When it comes to a solid corporate video production strategy, you have to cover all of your bases. You can’t just write good content on a blog anymore. You have to go above and beyond when it comes to creating amazing content. This means taking your message and spreading it in different ways. Video is an especially important avenue to take your content down. Here are some important reasons why you need to incorporate amazing corporate video production into your online marketing campaign.
1. Everyone Likes to Consume Information Differently
There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives. No matter what you sell, your basic content creation goals will all boil down to educating a targeted audience.
When you just write content on your blog, you are only catering to read-write learners. By creating corporate video content, you will also be catering to visual and auditory learners. If your videos include easy instructions that people can follow along with, you can even tap into the kinesthetic learners who like a more hands-on approach to learning.
By incorporating corporate video productions into your content, you will attract content consumers who love video. You can even get the best of different worlds by transcribing your video in text beneath the video on a blog post. This will give read-write learners something to enjoy and help with the search engine optimization of the page accompanying the video. You could also scrape the audio portion of your video and turn that into a downloadable MP3 or podcast for iTunes for auditory-only learners.
2. Google Loves Video
It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn’t convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well. Imagine, for example, if a business that sold tires ranked as the #3 or #4 result for how to change a tire with a helpful video.
3. Video Is Easy to Share
Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your amazing corporate videos on their blog, Facebook page, or other social media account. This means that if you create a great message with your video, you don’t have to make it your life’s mission to share the video. After a little promotion by your business, you could have others promoting it for you! You can see the many ways that video can be shared in this post on top 10 ways to embed video into a web page.
The Best Part About Corporate Video
What’s the best part about corporate video production? If you’re not a fan of writing content, then creating videos for your business could be a great alternative.
Aerial photography with a drone for the Waterford real estate market works very well
In the highly competitive real estate market in Waterford, aerial photography is the best method to get an attractive overview of a property by highlighting it in relation to its environment. In a more general way, having astonishing pictures is a key element for improving the quality of the sales process.
Indeed, there is nothing better than a view from above a property to promote, placing it in its context and emphasizing its advantages within its surroundings, location, proportions, orientation and the elements that are close to it (buildings, houses, roads, woods, car parks, markets, etc) as buying a property is not only about purchasing the building itself but also taking benefit of the extras in reach.
In the past, such aerial pictures could only be obtained by the use of expensive methods (helicopters or aircrafts). Only a few high standing properties could afford to record such materials as costs were quite inaccessible for most professionals of the real estate market.
While there’s no one secret formula for creating promo videos, there are certain trends we can pinpoint that the most successful and popular promo videos have in common:
They’re short. Within 60 seconds or less these videos succinctly and properly demonstrate or promote the subject matter.
They’re entertaining and/or informative.
They’re located on relevant pages like the top of the home page, a dedicated landing page, or a specific product or service page.
What Are Explainer Videos, and Why Are They So Popular?
Why are Promotional, Brand & Explainer Videos So Popular?
They’re popular because they work. Promotional, brand & explainer videos boost online visibility, build brand awareness and improve conversions and sales… They do so much, that it will be best if we break it down point by point. Let’s start with those:
• They will boost your online visibility!
Having promotional video embedded on your website encourages your audience to stay longer. Heck, videos are so fun to watch that your audience will play every single one they find!
And you’ll make the most of it: Search engines like Google measure the time that your audience spends on your website. More time = More interesting to people, and they’ll reward this by ranking your website higher in the searches.
• Explainer videos build brand awareness
A great brand marketing video is completely customized to fit your brand’s communications: It uses your brand’s colors to build brand awareness, because they’ll help your viewers identify that you are the one behind the sales video.
• They improve conversions and sales
Promotional videos boost conversions by 20% on average, especially if you embed your video above the fold on your homepage.
• Your viewers will take action
It’s easy to make your viewers take action in any direction you want. Sales videos are so captivating, that just by adding a call to action to your video, you can help them subscribe to your newsletter, fulfill a form, download a specific material, etc.
• Increase shareability
People love to share fun, interesting information to their peers. And videos are the most shared kind of content on the internet!
• Get the most out of visual and verbal learning
When you combine visual and verbal learning, you create a highly effective combo that increases the communicational power of your content. This is why videos are so useful, and explainer videos merge all of that with charming visuals and a clear message, which have a strong effect on the human brain.
• Adapt to the mobile logic
In the past few years, there has been a huge rise of mobile video views, and it’s expected to grow even more very soon. Through their phones, your audience is connected 24/7, and they’re eager to consume information all the time. Videos adapt to mobile screens a lot better than text, and it’s the preferred medium for most users.
Every one of these reasons explain why promotional videos are so popular, and will get more and more popular in the future.
Waterford Corporate Video Production | Ireland Video Production Company
Waterford Corporate Video Production | Ireland Video Production Company