Take promotional videos in Derry for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Derry believe those videos to be effective for their marketing?
The Awesome Benefits of Promotional Videos
You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars
- Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
- Your products (through demonstrations, 360-degree views, etc.).
- How a service works to improve the lives of customers.
- A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Those are just the things you can do with a promotional video in Derry. But what about the benefits?
Outshine the competition
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.
Promotional Videos deliver the best sales pitch, every time
Humanize your brand
If you use real people within your promotional videos in Derry, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.
Maintain eye contact
You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.
Cover your bases
On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Derry, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP
Speak their language
For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.
Start the conversation
When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.Video production can be difficult to understand and coordinate sometimes. There are certain factors that you need to consider when outsourcing your production. Learning a little about each of these factors will better prepare you to communicate with video production companies as well as help you to manage your expectations of the production. The most important part of planning video productions is identifying your real end use. Whether planning a corporate video production or commercial production, a lot of ventures are highly optimistic in this regard. Most video productions do not see broadcast. Having said that, if you actually have a budget and a campaign strategy or a true anticipated use for your production in the broadcast realm, by all means proceed as though your final product requires broadcast quality. If there is a great likelihood however that your production is to be for demo use or internet use only, be honest with your producer. This will allow for better planning and a great deal of savings with your video production service. Quality/Resolution directly influences the quality and resolution parameters of your production. There are many resolutions available. You may also capture your production on film or in digital format. Again, being honest with yourself and your producer is very important here. Some producers, directors more so, will automatically recommend film. Film, especially 35mm, is one of the most expensive options available. While film is very lovely to look at, for most practical applications, it is indistinguishable from digital video production. Most family homes are converting to high definition televisions, but standard definition productions are still viable for the immediate future, especially for local commercial projects. Also there is a certain faux HD format known as HDV. This resolution is definitely adequate for many local productions and, with professional post work, national campaigns. Turnaround: You must also be realistic with your turnaround expectations. Format factors into this as well. For example, editing a video for web shot on HDV tape will be much faster than editing a commercial for national broadcast shot in HD. Also the extensiveness of the production must not be underestimated. If the concept is lofty and requires a great amount of preproduction, coordination and building, your production will suffer a much longer timetable. The more prepared you are, the quicker your production will run. The more specific you are with your requirements, the more accurate your production time quote will be. Rates: Though there is somewhat of an industry standard, rates will vary across the board. Lower bids can mean lower quality and higher bids can mean high gross gouging, but there are many exceptions. The best approach to take is to review your potential production company's previous work. If you like the quality and are happy with their approximation of a timetable for your production, then it is fair to evaluate the cost of their services against the recoupment of your investment. Most worthwhile, independent firms have their own intelligent ways of reducing cost in their productions and are happy to pass the savings onto you to build their reputation and client base. Innovation: A video production studio needs to be innovative, not only creatively, but fiscally. Although it may be impressive to some to wave your hands in an advertising client's face and narrate an epic tale of marketing genius as you conjure up invisible images of their brand spreading throughout the global atmosphere, but finding ways to save money while saving concept and quality, that takes true skill. it may be a hassle to reassess the initial urge to follow the flashiest path of least resistance, sometimes a comparable end result can be obtained through alternative, less costly means with a little extra effort and ingenuity. An easy example of this is the use of computer graphics imaging to replicate thousands and thousands of unpaid virtual extras and potentially budget-busting sets and landscapes. But there are many, many ways to operate smarter on any production, ultimately bringing more value to the client. Video production and video production editing are intricate processes that obviously involve more than knowing your end use, quality requirements, timetables and budget constraints. Having a deeper understanding of your project goals will benefit you tremendously. Taking the extra time in the beginning will save you grief in the end. And then after considering all of the factors involved, you will be able to select the perfect video production company for your project.
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