Take promotional videos in Waterford for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Waterford believe those videos to be effective for their marketing?
The Awesome Benefits of Promotional Videos
You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars
Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
Your products (through demonstrations, 360-degree views, etc.).
How a service works to improve the lives of customers.
A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Choosing a Video Production Company in Ireland
If you are looking for a quality video product, then the best solution is to find a video production company to assist. There are many companies capable of producing flashy products with little substance.
Look for a company with the following attributes:
A focus on Story rather than technical aspects
A care for Longevity - your video should have a lifespan that does not become redundant for a reasonable amount of time
The ability to produce a viable solution for you Within your Budget
The Flexibility to include you in as much or as little of the creative process as you desire
Importance placed on Completion rather than Perfection
Engaging a media company to create your video product should be a fun and rewarding experience. A quality production house will empower you to be involved at any stage of the creative process. Making a video after all is not rocket science, but it is an art form that involves a good degree of skill from a professional production company.
Many videos do not achieve the purpose they were created for. Even worse, a poorly made video may reflect very badly on an individual or a company. This is why preparation is vital.
Planning is without a doubt the most important aspect of video production. Invest in pre-production and you will reap the benefits in the quality of the final product. In pre-production, a good media company will listen to your objectives and develop a concept that achieves them.
Working with a production company to make your video come to life on screen can be a very rewarding experience. The most important role of a media professional is to achieve "Completion" not "Perfection". This means that there is enough footage created during the production stage to appropriately cover the context of the story in order for an editor to complete the video. An incomplete shoot can result in an incomplete product.
It’s not over yet! In fact, it’s just beginning to get interesting. Much of the process involved in the creative media industry is invisible to the client until the post-production stage. The question to ask the producer now is if you can be involved in the edit. Many editors require a 'closed edit suite'. This means that the client is not allowed to see the footage until it is edited for viewing. Ask if the production company runs 'open edit suites' so you can be involved in the editing process.
Creating video is labour intensive work, and a good media company will take the time to inform you of changes that can be made easily and without cost, as well as those that may stretch outside your budget.
Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful.
Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.
Those are just the things you can do with a promotional video in Waterford. But what about the benefits?
Outshine the competition
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.
Promotional Videos deliver the best sales pitch, every time
Humanize your brand
If you use real people within your promotional videos in Waterford, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.
Maintain eye contact
You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.
Cover your bases
On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Waterford, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP
Speak their language
For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.
Start the conversation
When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.
Why a Product Video for Your Ecommerce Company is Necessary
Whether you’re a new entrepreneur starting an ecommerce business for the first time, or a thriving ecommerce juggernaut launching a line of new products, you’re going to want a product video to help attract new customers to your product, give them enough confidence in your brand, and convince them to choose you over the competition. Here’s why.
What’s a Product Video?
A product video is a video that highlights your product’s features and shows it in action. Product videos help entrepreneurs easily showcase what a product can do, but what’s more, it’s actually the preferred way for your potential customers to learn more about your product, especially if there isn’t a showroom available for them to check it out in person.
That’s because online consumers have been proven to engage more with video content, and product videos in particular are known to better explain products to consumers, boost consumer confidence in your brand, and increase sales conversion rates. Just by watching a high quality product video featuring your product and its value on your website, web visitors are 73 percent more likely to buy your product!
Consumers Engage More with Video
Our eyes are naturally drawn to moving light and images, which is why video has been a captivating medium for decades. Product videos in particular are proven to capture your ecommerce customers’ attention and deliver more information than any other medium available.
That’s because consumers end up staying longer on websites with videos. Product videos on an ecommerce page contribute to an increase of pages viewed per session by 127 percent, and ecommerce companies that include product videos on their website end up seeing a lift in session duration by 340%. That increase in time spent on a site is because consumers are actually watching, resulting in two-thirds of shoppers who click on your product video watching it at least 80 percent of the way through.
This isn’t just because consumers would rather watch than read – it’s because people absorb information better through video, which is why 71 percent of consumers say product videos explain the product better.
Most important of all, having a product video is statistically proven to increase sales conversions. Online consumers consider attractive visual content as one of the most influential factors in determining whether or not they will make purchases online, and 73 percent say they’re more likely to buy a product after watching videos that explain how it works.
When people start looking for a firm to create their next video in Waterford, they are usually surprised by video production quotes they receive and start wondering why these costs seem so high. It is a fact that producing an outstanding video with a professional company will be a significant investment for any business. However, we are aware it is often difficult to understand the many aspects involved in those costs. Therefore, we want to give a general idea of what it is that you’re paying for, so your business can make the right decision when it comes to hiring a video production company in Waterford.
Costs Involved in the Price of a Professional Video Production in Waterford Ireland
When you hire a video production company in Waterford, you are hiring not just one person but the whole team of professionals and each member of that staff receives a payment for the job they do. Amateurs do not charge much for their work, but the experience and expertise of professionals come at a price. The technology and equipment used is also a part of the cost. To produce and edit professional films and commercials, companies in Waterford require high-quality equipment, which is expensive to buy and maintain.
Depending on the scope of your project, you may also have to pay for actors and usage rights, the right to use a certain location in Waterford, items for the set, special effects, and many others. When setting up your budget, keep in mind that even though sometimes prices might seem high, you will be paying for experience, high-quality equipment, and well-trained personnel. To get a better idea of the costs, always ask for a quote. Remember that the best companies in Waterford can manage to create great videos within your budget. It’s always beneficial to reveal what you are willing to spend so a feasible solution can be provided. Try to show them something similar to what you want so you get a better estimate. Sometimes you might even be surprised that you won’t need to spend all of your budget. Also, try to be open minded to new ideas. You’re hiring the professionals because of their experience, so don’t be afraid to listen to their suggestions.
Benefits of Hiring a Good Video Production Company in Waterford Ireland
One of the most important benefits is the return on investment a professional corporate video can provide. Even though you will have to make an investment up front, a professionally produced ad has a good chance of changing your business in no time, bringing in lots of new clients and hence more sales. Shooting and editing a corporate production takes lots of hard work, so another advantage of hiring a professional firm is that you don’t need to consume the time of any of your employees trying to produce your ad. A video production company will take care of script-writing, finding locations, hiring actors, shooting, and editing to make your project be just as you imagined it, or even better. When you decide to work with a professional firm you get to work with a team of professionals including creatives, technicians, videographers, and pretty much all personnel that might be needed. Letting the professionals create your corporate production is the best way to make your content look professional and deliver the message you need for your audience. Creating this type of audiovisual material is what they do best, so you will be in good hands.
Explainer Videos Boost Online Visibility, Build Brand Awareness and Improve Conversions and Sales
Video production has changed the way we view the world. It allows us to see and understand what is being presented without the tediousness of reading small print text. Without the presence of a video, it is much more difficult to grasp what is at hand and what is meant to be conveyed through the piece. It was reported that over 700 billion videos have been viewed on YouTube this year alone proving that video production has such a phenomenal impact on the public. YouTube receives over 3 billion hits per day whether it is through "how to" videos, gag videos, or through music videos, the information is streaming right to the consumer without any buffering or implications. The consumer is able to see the product in a more creative way that enhances its sales and recognition. With its availability and consistency, videos produce the ability to generate opinions, brand recognition, and instill a working relationship with the customer.
Video production companies connect the customers with what they want to see without the fluff and clutter of the words. Web videos are directing them right to the purpose of the article which is ultimately what they want. The viewers' needs the information now just like every other consumer. Websites that implement web videos immediately draw in the crowd enhancing their experience with the page which improves the site's search engine ranking. It keeps their interest sparked and juices flowing.
Through the web videos the information is conveyed quickly and effectively, the site is navigated more efficient, knowledge about the company is provided, and it generates popularity among the cohorts. In such cases with video production companies, they are presenting numerous videos displaying their talent and knowledge about the topic. It gives the viewer a chance to see the skills of a video production company and what they have to offer. That is what the viewer wants to see. Knowledge about the company is immediately presented along with a myriad of videos that showcase the company's expertise in video production.
Video production has the ability to link to other social networking sites such as Facebook, Twitter, and LinkedIn among many other social media platforms. This feature that creates a connection to a greater base of people in due course creating a snowball effect that will increase the companies search engine optimization (SEO). The association of the video with the company will create a remembrance and a better feel of the company because of the video. It allows the viewer to also engage in what the company is presenting through their video. The viewers can post comments about the video, can share the video with their friends and family, and can rank whether they like the video or not. They can be a part of what is going on and what kind of traffic is being generated. This kind of interaction establishes a base between the company and potential client. Regardless of these features, the video is still be viewed by those who visit the site.
The internet has become a necessity to the consumer population. The public spends hours upon hours surfing and searching the internet for medical advice, humor, friends, news, or whatever they please. It has become the main source of consumption. Without the internet, products would not be consumed, companies would not be known, and the consumers would be at a loss. There would not be a channel to produce information.
According to a study conducted by CNN Money Report, it is predicted that online consumer traffic will increase more than 75% in just three years. This increase proves how important video production is to the consumer market and how it has become an absolute necessity. The immediate stream of web video production upon entering a site will not only draw the consumer in, but will also navigate their perception of the product and the company creating a lasting impression.
Making sure that the quality of your corporate video production is vital for the success of your business. Today, corporate video production in Waterford plays a crucial role in the success of your business. Corporate videos are used to communicate with your clientele, train employees, or announce new products and product updates. However, you must ensure that the videos are of the highest quality. That’s why it’s important to hire a company that produces corporate videos.
A promotional video that tells all about the business itself is often the first investment a company makes in media production especially in Waterford . It can give orientation to potential employees as part of a recruitment video, or form an introductory step in a product demonstration video. A well-executed company profile video is a versatile corporate tool.
The Bedrock Of Our Business Is Providing Exceptional Video Editing Services
Mission to Lars, one of Ireland’s best wedding videography, cinematography had humble beginnings as a handful of home grown Irish film storytellers, videography connoisseurs who were all united in a passion for capturing life’s most precious memories in all its fullest. We aim to provide our very best work in delivering you unforgettable memories of your wedding celebrations to last a lifetime.
We are passionate in our craft, and believe that our expertise in wedding videography in Waterford and film-making will be the best choice for you. We are well aware of the importance a wedding day is so we are devoted to bringing our finest work to you.
We have a specialized team of the best Ireland wedding videographers, cinematographers, and video editors. Our videographers and Ireland wedding cinematography team have prided themselves in delivering works that are timeless, cinematic, and simplistic. All our cinematographers have experience shooting in multi-cultural environment, and also working with your wedding photographers on the day itself. We use top of the line wedding equipment to capture the best moments of your wedding day.
The Bedrock Of Our Business Is Providing Exceptional Video Editing Services
Aerial photography and video are a powerful tool, especially in commercial real estate. Drones make obtaining this content substantially more feasible. It easily surpasses satellite imagery regarding quality, and is much more affordable than using a manned plane or helicopter to capture imagery from above.
Now that it’s easier than ever to use drones thanks to technological advancements, improved affordability and increasingly accommodating regulations, the benefits for the commercial real estate sector.
Drones can take fantastic aerial pictures and videos of properties and the areas surrounding them. This footage can make powerful marketing content, as it gives potential clients or tenants the ability to easily learn about a location in an exciting and appealing format. There’s nothing like an aerial view to really make a property stand out.
Benefits of Drone Videos in Commercial Real Estate in Ireland
Drones are a relatively new, but increasingly popular, technology in the commercial sector. Commercial real estate is one area in which UAVs can have several substantial benefits.
Drones can survey potential sites and conduct inspections quickly, increasing the efficiency of site selection, inspections, regular maintenance and more.
They can also reduce risks by ensuring all parties have more comprehensive information about a property through more thorough inspections. They can even make conducting inspections themselves safer, as they eliminate or reduce the need for someone to climb up onto roofs and other tall structures to perform them.
Aerial photography with a drone for the Waterford real estate market works very well
In the highly competitive real estate market in Waterford, aerial photography is the best method to get an attractive overview of a property by highlighting it in relation to its environment. In a more general way, having astonishing pictures is a key element for improving the quality of the sales process.
Indeed, there is nothing better than a view from above a property to promote, placing it in its context and emphasizing its advantages within its surroundings, location, proportions, orientation and the elements that are close to it (buildings, houses, roads, woods, car parks, markets, etc) as buying a property is not only about purchasing the building itself but also taking benefit of the extras in reach.
In the past, such aerial pictures could only be obtained by the use of expensive methods (helicopters or aircrafts). Only a few high standing properties could afford to record such materials as costs were quite inaccessible for most professionals of the real estate market.
While there’s no one secret formula for creating promo videos, there are certain trends we can pinpoint that the most successful and popular promo videos have in common:
They’re short. Within 60 seconds or less these videos succinctly and properly demonstrate or promote the subject matter.
They’re entertaining and/or informative.
They’re located on relevant pages like the top of the home page, a dedicated landing page, or a specific product or service page.
Promotional Video Production
We Seamlessly Connect Our Pre-production & Video Production Services in Ireland for Proven Results
Whatever your budget, video production, corporate video, brand identity video, documentary, short film, event, presentation, or just your own unique vision:
Mission to Lars will ensure you get the best video production results possible.
Video Pre-production Services
Video 'Pre-Production' is essentially any preparation that takes place before a video is shot.
Shooting video is usually the most expensive part of the entire process, so preparing for a video shoot is critically important to the eventual success of the shoot.
Being clear on what the video is going to look and sound like is crucial and things such as scripts, shot lists, and storyboards are all equally important parts of the preparation.
Consulting with Mission to Lars at the pre-production stage ensures that customers get the most out of a shoot.
Waterford Corporate Video Production | Ireland Video Production Company
Waterford Corporate Video Production | Ireland Video Production Company