Clare Video Production Company | Promotional Videos Ireland

Take promotional videos in Clare for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Clare believe those videos to be effective for their marketing?

The Awesome Benefits of Promotional Videos

You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars

  • Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
  • Your products (through demonstrations, 360-degree views, etc.).
  • How a service works to improve the lives of customers.
  • A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
When your company has a product that needs pushing to the audience that is the world outside, there’s no better way to gain a wider reach, whilst maintaining a full level of understanding, than a product video. Your company may find themselves represented at a roadshow or an event, during a meeting or completely spur of the moment conversations and at that point you can’t always have your product there to be demonstrated. Here is one place where a product video stands up strong and can be used to consistently showcase a product on the spot via a laptop or mobile device or simply by sending the video link to each person you talk to. Furthermore, a product video sits nicely on a website adding rich content for your visitors plus video is proven to be extremely shareable across platforms, so you’ll find your videos flying around the world wide web offering some efficient marketing. We’re all in agreement that it’s a good idea to create product videos but how best to go about it? We’ll cover some simple steps on how best to create a product video but as each product will differ in multiple ways you will need to consider different elements of this article and incorporate them accordingly. A product video should show the target audience what the product is, along with its appearance, how it is used and what its benefits are. service drone

Those are just the things you can do with a promotional video in Clare. But what about the benefits?

Outshine the competition

Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.

Promotional Videos deliver the best sales pitch, every time

Humanize your brand

If you use real people within your promotional videos in Clare, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.

promo video

Maintain eye contact

You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.

Cover your bases

On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Clare, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP

Speak their language

For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.

Start the conversation

When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.

Give mobile users more shareable content

Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.

web video production Why a Product Video for Your Ecommerce Company is Necessary Whether you’re a new entrepreneur starting an ecommerce business for the first time, or a thriving ecommerce juggernaut launching a line of new products, you’re going to want a product video to help attract new customers to your product, give them enough confidence in your brand, and convince them to choose you over the competition. Here’s why. What’s a Product Video? A product video is a video that highlights your product’s features and shows it in action. Product videos help entrepreneurs easily showcase what a product can do, but what’s more, it’s actually the preferred way for your potential customers to learn more about your product, especially if there isn’t a showroom available for them to check it out in person. That’s because online consumers have been proven to engage more with video content, and product videos in particular are known to better explain products to consumers, boost consumer confidence in your brand, and increase sales conversion rates. Just by watching a high quality product video featuring your product and its value on your website, web visitors are 73 percent more likely to buy your product! Consumers Engage More with Video Our eyes are naturally drawn to moving light and images, which is why video has been a captivating medium for decades. Product videos in particular are proven to capture your ecommerce customers’ attention and deliver more information than any other medium available. That’s because consumers end up staying longer on websites with videos. Product videos on an ecommerce page contribute to an increase of pages viewed per session by 127 percent, and ecommerce companies that include product videos on their website end up seeing a lift in session duration by 340%. That increase in time spent on a site is because consumers are actually watching, resulting in two-thirds of shoppers who click on your product video watching it at least 80 percent of the way through. This isn’t just because consumers would rather watch than read – it’s because people absorb information better through video, which is why 71 percent of consumers say product videos explain the product better. Most important of all, having a product video is statistically proven to increase sales conversions. Online consumers consider attractive visual content as one of the most influential factors in determining whether or not they will make purchases online, and 73 percent say they’re more likely to buy a product after watching videos that explain how it works.