Donegal Video Production Company | Promotional Videos Ireland

Take promotional videos in Donegal for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Donegal believe those videos to be effective for their marketing?

The Awesome Benefits of Promotional Videos

You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars

  • Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
  • Your products (through demonstrations, 360-degree views, etc.).
  • How a service works to improve the lives of customers.
  • A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Choosing a Video Production Company in Ireland If you are looking for a quality video product, then the best solution is to find a video production company to assist. There are many companies capable of producing flashy products with little substance. Look for a company with the following attributes: A focus on Story rather than technical aspects A care for Longevity - your video should have a lifespan that does not become redundant for a reasonable amount of time The ability to produce a viable solution for you Within your Budget The Flexibility to include you in as much or as little of the creative process as you desire Importance placed on Completion rather than Perfection Engaging a media company to create your video product should be a fun and rewarding experience. A quality production house will empower you to be involved at any stage of the creative process. Making a video after all is not rocket science, but it is an art form that involves a good degree of skill from a professional production company. Many videos do not achieve the purpose they were created for. Even worse, a poorly made video may reflect very badly on an individual or a company. This is why preparation is vital. Pre-Production Planning is without a doubt the most important aspect of video production. Invest in pre-production and you will reap the benefits in the quality of the final product. In pre-production, a good media company will listen to your objectives and develop a concept that achieves them. Production Working with a production company to make your video come to life on screen can be a very rewarding experience. The most important role of a media professional is to achieve "Completion" not "Perfection". This means that there is enough footage created during the production stage to appropriately cover the context of the story in order for an editor to complete the video. An incomplete shoot can result in an incomplete product. Post-Production It’s not over yet! In fact, it’s just beginning to get interesting. Much of the process involved in the creative media industry is invisible to the client until the post-production stage. The question to ask the producer now is if you can be involved in the edit. Many editors require a 'closed edit suite'. This means that the client is not allowed to see the footage until it is edited for viewing. Ask if the production company runs 'open edit suites' so you can be involved in the editing process. Creating video is labour intensive work, and a good media company will take the time to inform you of changes that can be made easily and without cost, as well as those that may stretch outside your budget. Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful. Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around. freelance videographer

Those are just the things you can do with a promotional video in Donegal. But what about the benefits?

Outshine the competition

Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.

Promotional Videos deliver the best sales pitch, every time

Humanize your brand

If you use real people within your promotional videos in Donegal, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.

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Maintain eye contact

You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.

Cover your bases

On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Donegal, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP

Speak their language

For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.

Start the conversation

When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.

Give mobile users more shareable content

Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.

short film production 3 Reasons Why You Need a Corporate Video Production Strategy When it comes to a solid corporate video production strategy, you have to cover all of your bases. You can’t just write good content on a blog anymore. You have to go above and beyond when it comes to creating amazing content. This means taking your message and spreading it in different ways. Video is an especially important avenue to take your content down. Here are some important reasons why you need to incorporate amazing corporate video production into your online marketing campaign. 1. Everyone Likes to Consume Information Differently There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives. No matter what you sell, your basic content creation goals will all boil down to educating a targeted audience. When you just write content on your blog, you are only catering to read-write learners. By creating corporate video content, you will also be catering to visual and auditory learners. If your videos include easy instructions that people can follow along with, you can even tap into the kinesthetic learners who like a more hands-on approach to learning. By incorporating corporate video productions into your content, you will attract content consumers who love video. You can even get the best of different worlds by transcribing your video in text beneath the video on a blog post. This will give read-write learners something to enjoy and help with the search engine optimization of the page accompanying the video. You could also scrape the audio portion of your video and turn that into a downloadable MP3 or podcast for iTunes for auditory-only learners. 2. Google Loves Video It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn’t convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well. Imagine, for example, if a business that sold tires ranked as the #3 or #4 result for how to change a tire with a helpful video. 3. Video Is Easy to Share Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your amazing corporate videos on their blog, Facebook page, or other social media account. This means that if you create a great message with your video, you don’t have to make it your life’s mission to share the video. After a little promotion by your business, you could have others promoting it for you! You can see the many ways that video can be shared in this post on top 10 ways to embed video into a web page. The Best Part About Corporate Video What’s the best part about corporate video production? If you’re not a fan of writing content, then creating videos for your business could be a great alternative.