Donegal Video Production Company | Promotional Videos Ireland

Take promotional videos in Donegal for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Donegal believe those videos to be effective for their marketing?

The Awesome Benefits of Promotional Videos

You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars

  • Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
  • Your products (through demonstrations, 360-degree views, etc.).
  • How a service works to improve the lives of customers.
  • A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Video marketing is flooding today's social media outlets and websites. These days almost any type of business can benefit from the production of a short video to introduce their products and services. Consumers are 64-85% more likely to purchase a product or service that has video representation. Studies have shown that consumers are 64-85% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing. There was once a time that attaching a picture of a product or service was enough. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique. 75% of business professionals watch promotional videos frequently for relevant products and services they are interested in. At least half of the content is watched straight from YouTube. Of those that watch these online ads, half of them will end up visiting the promoted company's website. Live action ads are also more likely to be shared through social media outlets versus text based information. It's been recently rumoured that Facebook has updated its algorithm to favour video posts above all other types of content. A business now has the ability to reach a larger viewing audience by creating or sharing memorable or funny videos. Video ads and promotions will entice a person to an emotional response. Most often, a person will share information they identify with the most, allowing your business free exposure to a potential clients friends, family, and followers. The rapid growth of e-commerce has resulted in more consumers becoming comfortable with the idea of making their purchases online. This makes it increasingly important for companies to establish an engaging and personal connection. Videos that welcome a consumer to the website gives an immediate association to the product or services. While techniques used for promotions are constantly evolving, consumer behavior still suggests that purchases are made when personal connection has been established. It is normal for a person to feel a greater connection to another person when they have the ability to read body language. Videos bring that association to a consumers mind and allows for greater trust and confidence in a business. Not only is personal connection established through the use of this form of media, but seeing a product in action will produce a greater faith in its capabilities. The use of eye catching visual media will help a buyer feel more confident in their purchase. This brings trust and credibility to a company's website and products. advert production companies

Those are just the things you can do with a promotional video in Donegal. But what about the benefits?

Outshine the competition

Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.

Promotional Videos deliver the best sales pitch, every time

Humanize your brand

If you use real people within your promotional videos in Donegal, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.

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Maintain eye contact

You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.

Cover your bases

On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Donegal, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP

Speak their language

For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.

Start the conversation

When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.

Give mobile users more shareable content

Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.

event video production Choosing a Video Production Company in Ireland If you are looking for a quality video product, then the best solution is to find a video production company to assist. There are many companies capable of producing flashy products with little substance. Look for a company with the following attributes: A focus on Story rather than technical aspects A care for Longevity - your video should have a lifespan that does not become redundant for a reasonable amount of time The ability to produce a viable solution for you Within your Budget The Flexibility to include you in as much or as little of the creative process as you desire Importance placed on Completion rather than Perfection Engaging a media company to create your video product should be a fun and rewarding experience. A quality production house will empower you to be involved at any stage of the creative process. Making a video after all is not rocket science, but it is an art form that involves a good degree of skill from a professional production company. Many videos do not achieve the purpose they were created for. Even worse, a poorly made video may reflect very badly on an individual or a company. This is why preparation is vital. Pre-Production Planning is without a doubt the most important aspect of video production. Invest in pre-production and you will reap the benefits in the quality of the final product. In pre-production, a good media company will listen to your objectives and develop a concept that achieves them. Production Working with a production company to make your video come to life on screen can be a very rewarding experience. The most important role of a media professional is to achieve "Completion" not "Perfection". This means that there is enough footage created during the production stage to appropriately cover the context of the story in order for an editor to complete the video. An incomplete shoot can result in an incomplete product. Post-Production It’s not over yet! In fact, it’s just beginning to get interesting. Much of the process involved in the creative media industry is invisible to the client until the post-production stage. The question to ask the producer now is if you can be involved in the edit. Many editors require a 'closed edit suite'. This means that the client is not allowed to see the footage until it is edited for viewing. Ask if the production company runs 'open edit suites' so you can be involved in the editing process. Creating video is labour intensive work, and a good media company will take the time to inform you of changes that can be made easily and without cost, as well as those that may stretch outside your budget. Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful. Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.