Take promotional videos in Derry for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Derry believe those videos to be effective for their marketing?
The Awesome Benefits of Promotional Videos
You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars
- Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
- Your products (through demonstrations, 360-degree views, etc.).
- How a service works to improve the lives of customers.
- A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Those are just the things you can do with a promotional video in Derry. But what about the benefits?
Outshine the competition
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.
Promotional Videos deliver the best sales pitch, every time
Humanize your brand
If you use real people within your promotional videos in Derry, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.
Maintain eye contact
You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.
Cover your bases
On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Derry, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP
Speak their language
For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.
Start the conversation
When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.Why is Corporate Video Production in Ireland so Important in Business? Many businesses have yet to realize how video production plays a significant role in the corporate world. For instance, corporate video production in Ireland endeavors are an essential part of communicating with your clients or customers, employee training, new product or service announcements, and product or service updates. Therefore, you have to ensure that your videos are of the highest quality as the success of your business relies on this factor. Consequently, it is so important that you hire a company that has the experience and expertise required to produce high-quality corporate videos. A Target Audience of Visual Learners Today’s consumer audience is no longer comprised of auditory learners. However, while they are primarily visual learners, no two individuals process information in the identical manner. Based on recent statistics, we know that consumers remember 10% of what is heard and 20% of what is seen, yet they remember about 50% of what is heard and seen. Ironically, there are still dozens of businesses today that fail to see the benefits of corporate video production. The Impact on Your Business Digital technology is leveling the playing field in business today. It is cost-effective and readily accessible. The business owner or corporate executive who has a message to deliver and knows the audience he or she wants to deliver it to will be able to capture more market share by being a little more savvy than his or her competitors. If you’re still reluctant about incorporating videos in to your business operations and marketing strategies, here are 8 key reasons to consider using this valuable business tool: • Videos are extremely versatile when it comes to promoting your company and the products or services you offer. • Videos are more cost-effective and much easier to produce than ever before. • Videos can enhance your company image by sharing more about you and your company’s personality. • Videos encourage sharing more than text, especially where different social media channels are concerned. • Videos engage your target audience up to 250% more. • Videos generate more visibility and exposure by building a stronger offline and online corporate presence. • Videos make it easier to get your point across and provide valuable information. • Videos promote creative genius by using graphics and images to create interest in your company and the products or services you have to offer. The bottom line is that corporate video production services in Ireland can be a useful tool for announcing new products or services, communicating with clients or customers, training employees, and updating product or service information. If you have been searching for the right service, it is essential to look at the experience and quality of videos that the company has developed over the years. It is best to work with a company that has prior experience working with similar industries as your own business. It will help them customize and develop the right video for your requirements.
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