Kildare Video Production Company | Promotional Videos Ireland

Take promotional videos in Kildare for instance. Did you know that 45% of businesses use promotional explainer videos on their home page? Furthermore, that 83% of those businesses in Kildare believe those videos to be effective for their marketing?

The Awesome Benefits of Promotional Videos

You can use promotional videos to serve a number of purposes on your websites such as Mission to Lars

  • Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
  • Your products (through demonstrations, 360-degree views, etc.).
  • How a service works to improve the lives of customers.
  • A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
3 Reasons Why You Need a Corporate Video Production Strategy When it comes to a solid corporate video production strategy, you have to cover all of your bases. You can’t just write good content on a blog anymore. You have to go above and beyond when it comes to creating amazing content. This means taking your message and spreading it in different ways. Video is an especially important avenue to take your content down. Here are some important reasons why you need to incorporate amazing corporate video production into your online marketing campaign. 1. Everyone Likes to Consume Information Differently There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives. No matter what you sell, your basic content creation goals will all boil down to educating a targeted audience. When you just write content on your blog, you are only catering to read-write learners. By creating corporate video content, you will also be catering to visual and auditory learners. If your videos include easy instructions that people can follow along with, you can even tap into the kinesthetic learners who like a more hands-on approach to learning. By incorporating corporate video productions into your content, you will attract content consumers who love video. You can even get the best of different worlds by transcribing your video in text beneath the video on a blog post. This will give read-write learners something to enjoy and help with the search engine optimization of the page accompanying the video. You could also scrape the audio portion of your video and turn that into a downloadable MP3 or podcast for iTunes for auditory-only learners. 2. Google Loves Video It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn’t convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well. Imagine, for example, if a business that sold tires ranked as the #3 or #4 result for how to change a tire with a helpful video. 3. Video Is Easy to Share Video sharing sites like YouTube and Vimeo make it easy to share video using a link to the video or the embed code provided by the site. This makes it much more likely that people will share your amazing corporate videos on their blog, Facebook page, or other social media account. This means that if you create a great message with your video, you don’t have to make it your life’s mission to share the video. After a little promotion by your business, you could have others promoting it for you! You can see the many ways that video can be shared in this post on top 10 ways to embed video into a web page. The Best Part About Corporate Video What’s the best part about corporate video production? If you’re not a fan of writing content, then creating videos for your business could be a great alternative. music video production house

Those are just the things you can do with a promotional video in Kildare. But what about the benefits?

Outshine the competition

Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better… because they’ve seen yours in action.

Promotional Videos deliver the best sales pitch, every time

Humanize your brand

If you use real people within your promotional videos in Kildare, you’re giving your audience a chance to put a face to all those words and images on your site. Even if you choose not to show off your CEO or the people doing the work behind the scenes, including a strong human element may be enough to help visitors more strongly connect to your brand. That’s not something that’s so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do it.

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Maintain eye contact

You wouldn’t go about creating content if you knew your visitors weren’t interested in it, right? Say you discovered that they just really didn’t dig infographics. You probably wouldn’t spend the money or time to create them then.

Cover your bases

On a related note, 25% of consumers lose interest in a website if there’s no video on it. Even though that’s only a quarter of your audience in Kildare, it’s still a sizeable enough chunk to inspire you to get video on your site ASAP

Speak their language

For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is especially true for technology companies trying to cater to an older audience. What you can do, then, is simplify your business and use a language they understand.

Start the conversation

When your site is new or your brand unheard of, a promotional video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.

Give mobile users more shareable content

Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.

online video marketing company Video marketing gives you unique capabilities and advantages to better connect with visitors and turn them into customers. Keep reading to find out 7 important reasons why you should use it to promote your business. Integrating video marketing into your online strategy won’t just make you hip with the times. It offers important advantages you don’t get from written content. Video helps you make a memorable, human connection with your viewers. You can use it to show visitors you’re more than just another faceless online operation and relate to them on an emotional level. This pays off in the form of more reach, credibility, and business than sticking to written content alone. A Wider Reach One of the most important benefits of using video marketing is expanded reach. Video marketing gives you access to free, enormous traffic sources like YouTube, Daily Motion, and Vimeo. It’s one of the most cost-effective ways to get the word out about your business. It’s simple for users to embed videos you produce into their websites and share them through email or social media. And users are far more willing to share video content than text-based content alone. Bring Customer Testimonials to Life Displaying customer testimonials is crucial to bolster your credibility and increase the likelihood of visitors becoming customers. Smart, strategic testimonials persuade visitors to do business with you better than you ever could on your own. Video testimonials are also a lot more personable than their written counterparts. Inject Personality into Your Marketing Messages Video is one of the best ways to inject your personality into your marketing messages, build trust, and connect with viewers on an emotional level. A lot of written copy comes off as boring and sterile. It’s about as exciting as watching paint dry. And then you get marketers who take it to the extreme, hyping and highlighting everything in capital letters… and completely turning off visitors in the process. Your visitors want to do business with someone they know, like, and trust. Even if you’re a genuine business offering a great product, hiding behind a corporate logo and anonymous web copy makes you blend in with mediocre competitors. More Memorable Than Written Content Do you remember the last Google AdWords ad that popped up in your web browser? No? Me neither. We’re exposed to thousands of marketing messages online every day. Most of them don’t even register. Internet users are becoming increasingly “blind” to banner ads; our minds ignore them on a subconscious level. Even if text-based content manages to catch our attention, it’s highly unlikely we’ll remember it for long or act on it. This isn’t the case with commercial video. We can ignore written copy, but we can’t ignore video. Your users are much more likely to remember and respond to videos than written content. A SEO Boost Video appears in 70% of the top 100 search results listings, so using video to promote your business creates huge SEO advantages. Search engines like Google are rewarding video producers with free traffic and streams of qualified visitors that can turn into customers. It makes sense that search engines hold videos in such high regard. Chances are good that there are already mountains of articles, whitepapers, and blog posts covering your niche. Competition is fierce to rank well for that type of content. There’s more room to create a video that hits the first page of the search rankings, though it’s becoming increasingly difficult as more businesses embrace video. Increased Customer Satisfaction and Fewer Returns Marketing online presents unique challenges: visitors aren’t always able to see how your product works, they can’t feel it with their own hands, and, if you’re selling apparel, they can’t try it on beforehand. Using video can help you overcome those challenges and convert more visitors into buyers. You can show your product or service in use instead of telling users about how it works. It’s easier for users to visualize what you’re selling and how using it could help them. Users don’t have to decipher written content to figure out how your product works; they can just sit back and watch while you show it to them.